This is a rare opportunity to lead the marketing and customer growth strategy for a growing and highly regarded professional services business entering its next phase of growth.
 
With an established market position and ambitious plans for the future, the organisation is looking to elevate its marketing capability and strengthen how it understands, engages and grows its customer and adviser base. This is a newly created senior leadership opportunity, reporting directly to the CEO and forming part of the Leadership Team.
 
The role will bring together customer growth, marketing, digital engagement, brand and customer experience, with a clear focus on generating measurable commercial outcomes.
 
About the Role:

You will take ownership of the organisation's marketing and customer growth strategy, working closely with the CEO, Leadership Team, Product and Distribution to translate broader business objectives into effective customer and adviser strategies.
 
A key focus will be understanding what drives customer and adviser behaviour, identifying opportunities for growth and retention, and developing differentiated propositions and experiences that encourage engagement and action.
 
The role provides significant autonomy to assess the existing marketing structure, identify opportunities for improvement and introduce new approaches, channels, technologies and tools where they can deliver greater impact.
 
Your responsibilities will include:

• Developing and executing the marketing and customer growth strategy;

• Building deeper customer and adviser insight, segmentation and engagement strategies;

• Developing strategies to strengthen existing adviser relationships and drive new adviser acquisition;

• Partnering with Product and Distribution on propositions, launches and go-to-market activity;

• Strengthening the customer and adviser experience across digital and offline channels;

• Evolving brand positioning, tone of voice, content and market communications;

• Leveraging data, digital technology and AI to improve marketing effectiveness and productivity;

• Establishing clear measurement across marketing activity, engagement, conversion and commercial outcomes;

• Identifying opportunities to introduce new channels, tools and ways of working; and

• Building and developing a high-performing marketing function with clear accountability for outcomes.

This is an opportunity for a commercially minded marketing leader to have genuine influence over the future direction of marketing within the organisation.
 
About You:

You are an accomplished marketing, growth or customer leader with a strong track record of delivering measurable commercial outcomes within a high-performance, customer-led organisation.
 
You may have developed your career within professional services, FMCG, consumer, technology, fintech or another customer-focused environment. Financial services experience is valued but is not essential; what matters most is your ability to understand customers, create demand and translate marketing strategy into business growth.
 
You bring:

• Demonstrated success driving customer, revenue or business growth through marketing;

• Strong customer and consumer insight, with the ability to translate this into propositions and experiences that drive action;

• Experience across digital marketing, customer experience, content, communications and brand;

• A strong understanding of data, experimentation and performance measurement;

• The ability to identify practical applications of AI and emerging technology across marketing and customer engagement;

• Strong commercial judgement, resourcefulness and a disciplined approach to prioritisation;

• The ability to work closely with senior executives and cross-functional leaders across Product, Distribution and Technology;

• Strong strategic thinking combined with a hands-on, execution-focused approach; and

• The ability to simplify complex concepts and develop compelling propositions for different audiences.

You will be a confident and curious marketing leader who is comfortable challenging conventional thinking, testing new approaches and bringing an external perspective, while building strong relationships and taking people on the journey.
 
How to Apply:

For more information or a confidential discussion, please contact Killian O’Sullivan at u&u Recruitment Partners at killian.osullivan@uandu.com, quoting reference number 45307.

At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability.
 
Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
 
Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs.
 
Please submit your resume in Word format only.