No two hires should look the same - good teams aren’t built with a template.

Alex commenced her recruitment career in 2019 and has since specialised in Digital recruitment. She began recruiting in the UK across technology and digital markets before relocating to Sydney in 2024, bringing an international perspective to hiring practices and candidate expectations. As a Senior Associate, she now partners with organisations to recruit talent across digital, marketing, growth and product functions, supporting hires from specialist level through to senior leadership.

She works closely with businesses to define and shape roles, helping them attract the right capability rather than relying on generic job descriptions or outdated role expectations. This is particularly valuable in modern digital and marketing functions, where responsibilities, structures and skillsets are constantly evolving.

Known for her honest and consultative approach, Alex focuses on understanding both the commercial goals of the business and the motivations of the individual. Her market insight allows her to guide clients on candidate expectations, team structure and hiring strategy, while providing candidates with clear, practical advice throughout the process.

Clients value her problem-solving mindset and straightforward communication, while candidates appreciate her long-term relationship approach as they navigate their careers.